Cartoon Network Launches Apparel Line for “Generator Rex” in Spring 2011
via Cartoon Network press release:
Cartoon Network Enterprises Adds Hybrid Apparel to Roster of Launch Partners for Generator Rex
Youth Apparel Line Based on Action-Adventure Series Hits Retail in Spring 2011
Cartoon Network Enterprises (CNE), the global licensing and merchandising arm of the television network, announced today a partnership with Hybrid Apparel, a premiere apparel company, to create a line of youth apparel based on the popular action-adventure series, Generator Rex. With product launching in the U.S. in spring 2011 across all tiers of retailers, the apparel line will feature a range of tops for boys ages 4-20 including long and short-sleeved t-shirts, 2-fers, fleece, and sweatshirts. The announcement was made today as part of the MAGIC Marketplace convention in Las Vegas.
“Since its debut in April, Generator Rex has become a top-rated action-adventure series that is poised to become a top license in the boys action space,” said Christina Miller, senior vice president, CNE. “This deal expands our strong relationship with Hybrid and its strong designs will serve as a core component to our multi-category launch next spring.”
Hybrid Apparel joins a roster of industry-leading launch partners for Generator Rex that currently includes Mattel, Inc. as the brand’s global master toy partner, Hallmark for party goods and social expression and DC Comics. Additionally, CNE will release the first title in the Generator Rex home entertainment franchise on October 19 with Warner Home Video distributing. Additional partners for the brand will be announced in the coming weeks.
The newest action-adventure original series from Cartoon Network, Generator Rex is created by Man of Action (creators of the Ben 10 franchise) and produced at Cartoon Network Studios in Burbank, CA. New episodes from the series’ first season currently air on Cartoon Network on Fridays at 8:30 p.m. (ET/PT), with replays on Saturday mornings. The network has committed to at least 40 episodes of the series, and has also created an online game, Generator Rex: Nanite Master, featured at CartoonNetwork.com that has had more than 6.9 million game plays since its launch in March (source: Omniture SiteCatalyst data), as well as a show page (www.generator-rex.com) and a Facebook fan page.
About Cartoon Network Enterprises:
Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks’ award-winning original programming, brands and characters including Ben 10, Generator Rex, Chowder, The Marvelous Misadventures of Flapjack, Adventure Time, Adult Swim and more. CNE also serves as a third party licensing agent through strategic partnerships with Nelvana Enterprises and Spin Master for the award-winning Bakugan brand and the PGA of America for the youth marketplace.
Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
About Hybrid Apparel:
Hybrid Apparel is a diversified US based premiere apparel company servicing all tiers and trade channels of distribution. The company’s guiding principles are to identify and allocate resources surgically by customer account and strategic business unit, such that product and service are paramount. The company invests resources in the front end development process enabling back end execution. Hybrid Apparel has a seamless, best in class infrastructure that drives the flawless, unfettered execution of our speed to retail commitment. With a cutting edge design team, Hybrid Apparel creates innovative design and detail that drives trends for men, juniors, and children to ensure sell through.