Cartoon Network Ratings Highlights for August 9 – 15, 2010
via Turner press notes:
Cartoon Network
Across the 3rd week of August 2010, Cartoon Network attracted double-digit gains among kids 2-11 in Total Day, and significant single-digit gains in Prime Time. Compared to the same week in 2009, Total Day delivery among kids 2-11 (667,000) grew by 24% and ratings (1.6) by 23%. In Prime Time, weekly average kids 2-11 delivery (703,000) increased by 7% and ratings (1.7) by 6%.
Among its prime time programming, a new episode of TOTAL DRAMA WORLD TOUR (Monday, 9 p.m.) garnered impressive double-digit gains across the board of targeted kids and boys demos: kids 6-11 delivery (714,000) expanded by 28% and ratings (2.9) by 26%; kids 2-11 delivery (1,059,000) expanded by 39% and ratings (2.6) by 37%; kids 9-14 delivery (578,000) expanded by 31% and ratings (2.4) by 33%; boys 6-11 delivery (493,000) expanded by 45% and ratings (3.9) by 44%; boys 2-11 delivery (660,000) expanded by 49% and ratings (3.1) by 48%; and boys 9-14 delivery (393,000) and ratings (3.2) both expanded by 39%.
On Friday night, encore presentations of STAR WARS: THE CLONE WARS (9 and 9:30 p.m.) drew double and triple-digit gains among key kids demos compared to the same time period in 2009: at 9 p.m., kids 6-11 delivery (327,000) grew by 14%; kids 2-11 delivery (614,000) grew by 61%; and kids 9-14 delivery (292,000) grew by 14%. With even bigger gains at 9:30 p.m., kids 6-11 delivery (332,000) improved by 46%; kids 2-11 delivery (628,000) improved by 116%; and kids 9-14 delivery (282,000) improved by 52%.
The Saturday night movie presentation, SCOOBY-DOO! THE MYSTERY BEGINS (8 p.m.), posted double-digit gains over the 2009 time period as well: kids 6-11 delivery (515,000) grew by 21% and ratings (2.1) by 24%; kids 2-11 delivery (787,000) grew by 39% and ratings (1.9) by 36%; and kids 9-14 delivery (352,000) grew by 28% and ratings (1.4) by 27%.
The Saturday morning CRUSHZONE (6:30 – 11 a.m.) also charted solid gains among kids and boys demos: kids 6-11 delivery (300,000) grew by 12%; kids 2-11 delivery (446,000) grew by 17%; boys 6-11 delivery (241,000) grew by 11%; and boys 2-11 delivery (338,000) grew by 16%.