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Disney Channel

Disney Channel Ratings Highlights for July 26 – August 1, 2010

via Disney Channel press release:

Weekly Ratings Highlights for July 26-Aug 1, 2010 – Final National Ratings

“JONAS L.A.” Hits Series Highs in Total Viewers, Kids 6-11 and Tweens 9-14

“Good Luck Charlie” Delivers All-Time Highs in Tweens 9-14,
and Earns its Second-Best Ratings Ever in Total Viewers and Kids 6-11

With 7 of the Week’s Top 10 TV Programs in Kids 6-11 and Tweens 9-14,
Disney Channel is TV’s No. 1 Network in Prime in Key Kids Demos

Disney Channel is TV’s No. 1 Network in Total Day
Seven Weeks in a Row Among Tweens 9-14

Playhouse Disney’s “Mickey Mouse Clubhouse” Ranks as
TV’s No. 1 Preschool Program in Target Kids 2-5 Demo

Week of July 26, 2010

  • Sunday’s all new “JONAS L.A.” (9:00–9:30 p.m.) ranked as the series’ No. 1 telecast in Total Viewers (4.2 million), Kids 6-11 (1.8 million/7.3 rating) and Tweens 9-14 (1.8 million/7.5 rating).
  • An original “Good Luck Charlie” on Sunday (8:30–9:00 p.m.) posted the series’ best numbers to date in Tweens 9-14 (2.0 million/8.3 rating), ranking as its 2nd-most-watched telecast on record in Total Viewers (5.0 million) and Kids 6-11 (2.1 million/8.4 rating).
  • Boasting 7 of the week’s top 10 programs on TV in Kids 6-11 and Tweens 9-14, Disney Channel was TV’s No. 1 network of the week in Prime in Kids 6-11 (1.2 million/4.8 rating) and Tweens 9-14 (994,000/4.1 rating). This week marked the net’s 274th consecutive win in Kids 6-11, with the streak at 271 out of 274 weeks with Tweens 9-14.
  • In Total Day, Disney Channel was TV’s No. 1 network in Tweens 9-14 (765,000/3.1 rating) for the 7th consecutive week.
  • Playhouse Disney’s “Mickey Mouse Clubhouse” (585,000/3.5 rating, Sat., 8:30 – 8:55 a.m.) was the week’s No. 1 preschool program on TV among target preschoolers aged 2-5 based on average delivery.

Source:  Nielsen Media Research (National Ratings, Live + Same Day, 7/26/10-8/1/10). Ranks based on 000s, then rating, unless otherwise noted.