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Cartoon Network

Cartoon Network Ratings Highlights for July 26 – August 1, 2010

via Turner press notes:

Cartoon Network
Throughout the first week of August 2010, Cartoon Network scored across-the-board prime time delivery and ratings gains among its targeted kid demos, including double-digit increases among kids 6-11 and kids 2-11.  Compared to the same time period last year, prime time kids 6-11 delivery (485,000) and ratings (2.0) increased by 11%; kids 2-11 delivery (770,000) increased by 30% and ratings (1.9) by 36%; and kids 9-14 delivery (336,000) increased by 3% and ratings (1.4) by 8%.

The red-hot Monday night line-up of animated comedies (7-10 p.m.) charted huge double-digit delivery and ratings growth across all kids, boys and girls demos.  Among the highlights vs. the same 2009 time period, kids 6-11 delivery (637,000) improved by 39% and ratings (2.6) by 37%; kids 2-11 delivery (1,001,000) improved by 77% and ratings (2.4) by 71%; and kids 9-14 delivery (471,000) improved by 39% and ratings (1.9) by 36%.  Among boys 6-11, delivery (476,000) and ratings (3.8) both grew by 46%; boys 2-11 delivery (722,000) grew by 81% and ratings (3.4) by 79%; and boys 9-14 delivery (349,000) grew by 45% and ratings (2.8) by 47%.

Bonafide animated hit ADVENTURE TIME (8 p.m.) anchored Monday evening, scoring remarkable double-digit gains among kids demos, and mostly triple-digit gains among boy demos.  Versus last year, kids 6-11 delivery (861,000) increased by 60% and ratings (3.5) by 59%; kids 2-11 delivery (1,294,000) increased by 105% and ratings (3.1) by 107%; and kids 9-14 delivery (579,000) increased by 54% and ratings (2.4) by 60%.  Boys 6-11 delivery (695,000) grew by 101% and ratings (5.5) by 96%; boys 2-11 delivery (985,000) grew by 139% and ratings (4.7) by 135%; and boys 9-14 delivery (471,000) grew by 98% and ratings (3.8) by 100%.

The newest series to the comedy programming block, SCOOBY-DOO! MYSTERY INCORPORATED (7 p.m.), also earned solid double-digit gains in a highly competitive landscape compared to last year.  Kids 6-11 delivery (554,000) and ratings (2.3) both advanced by 28%; kids 2-11 delivery (935,000) advanced by 68% and ratings (2.3) by 64%; and kids 9-14 delivery (377,000) and ratings (1.5) both advanced by 36%.

Furthermore, animated reality series TOTAL DRAMA WORLD TOUR (9 p.m.) posted remarkable audience growth as well—kids 6-11 delivery (675,000) grew by 32% and ratings (2.7) by 29%; kids 2-11 delivery (1,012,000) grew by 60% and ratings (2.5) by 56%; and kids 9-14 delivery (562,000) grew by 29% and ratings (2.3) by 28%.

Friday night’s action-adventure line-up (7-10 p.m.) attracted many sci-fi fans compared to the same 2009 time period.  Overall for the night, kids 6-11 delivery (482,000) increased by 53% and ratings (2.0) by 54%; kids 2-11 delivery (767,000) increased by 71% and ratings (1.9) by 73%; boys 6-11 delivery (364,000) increased by 60% and ratings (2.9) by 61%; and boys 2-11 delivery (554,000) increased by 77% and ratings (2.6) by 73%.

Fabled STAR WARS: THE CLONE WARS (9 p.m.) also added to its legion of fans, scoring major double-digit and triple-digit gains across the board.  Compared to the 2009 time period, kids 6-11 delivery (401,000) rocketed by 81% and ratings (1.6) by 78%; kids 2-11 delivery (704,000) rocketed by 139% and ratings (1.7) by 143%; and kids 9-14 delivery (242,000) improved by 18% and ratings (1.0) by 25%.  Similarly, boys 6-11 delivery (348,000) and ratings (2.8) both jumped by 87%; boys 2-11 delivery (543,000) jumped by 124% and ratings (2.6) by 117%; and boys 9-14 delivery (208,000) jumped by 16% and ratings (1.7) by 21%.