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Cartoon Network

Cartoon Network Ratings Highlights for June 28 – July 4, 2010

via Turner press note:

Cartoon Network
Launching into July 2010, Cartoon Network scored significant Total Day ratings and delivery gains across all kids demos compared to the same 2009 time period: average kids 6-11 ratings (1.5) and delivery (371,000) both improved by 7%, kids 2-11 ratings (1.3) improved by 18% and delivery (545,000) by 16%, and kids 9-14 ratings (1.2) improved by 9% and delivery (282,000) by 2%.  In prime time, average kids 2-11 ratings (1.5) grew by 7% and delivery (605,000) by 4%.

Cartoon Network’s Monday night powerhouse of animated comedies (8-10 p.m.) continued to race ahead compared to the time period last year, earning remarkable double-digit delivery gains across all kids, boys and girls demos: kids 6-11 delivery (725,000) increased by 46%, kids 2-11 delivery (1,023,000) increased by 55%, kids 9-14 delivery (570,000) increased by 50%, boys 6-11delivery (470,000) increased by 38%, boys 2-11 delivery (634,000) increased by 48%, and boys 9-14 delivery (383,000) increased by 57%.

The network’s confirmed animated comedy hit Adventure Time (Monday, 8 p.m.) earned triple-digit delivery growth across all kids and boys demos vs. the same 2009 time period: kids 6-11 delivery (897,000) grew by 110%, kids 2-11 delivery (1,222,000) grew by 111%, kids 9-14 delivery (680,000) grew by 115%, boys 6-11 delivery (618,000) grew by 122%, boys 2-11 delivery (802,000) grew by 120%, and boys 9-14 delivery (485,000) grew by 126%.

Newest series to the Monday night line-up, Total Drama World Tour (9 p.m.), also posted double-digit gains over the prior year among all key kid demos: kids 6-11 delivery (727,000) grew by 17%, kids 2-11 delivery (1,005,000) grew by 23%, kids 9-14 delivery (626,000) grew by 17%, boys 6-11 delivery (467,000) grew by 18%, boys 2-11 delivery (620,000) grew by 26% and boys 9-14 delivery (437,000) grew by 48%.

Friday night’s action-adventure line-up (7-10 p.m.) once again scored double-digit ratings and delivery gains among its targeted boys demos: boys 6-11 delivery (302,000) jumped by 17% and ratings (2.4) by 14%, and boys 2-11 delivery (401,000) jumped by 11% and ratings (1.9) by 12%.  The growth among boys was fueled by original animated series Generator Rex (8:30 p.m.), which charted 10% ratings and delivery growth among boys 6-11, and 6% delivery growth among boys 2-11.

Also on Friday night, Star Wars: The Clone Wars (9 p.m.) posted significant delivery gains among kids and boys 6-11, 2-11 and 9-14: kids 6-11 delivery (376,000) increased by 8%, kids 2-11 delivery (533,000) increased by 24%, kids 9-14 delivery (277,000) rose by 1%, boys 6-11 delivery (316,000) increased by 32%, boys 2-11 delivery (421,000) increased by 54% and boys 9-14 delivery (253,000) increased by 32%.  And finally, an encore airing of alternative live-action series Dude, What Would Happen (9:30 p.m.) earned between 20% and 36% ratings and delivery growth among kids 6-11 and 2-11, as well as boys 6-11 and 2-11.