Cartoon Network Ratings Highlights for May 31 – June 6, 2010
via Turner press release:
Cartoon Network
Cartoon Network’s new hit animated series ADVENTURE TIME (Monday, 8 p.m.) once again posted double-digit ratings and delivery gains among all key kid demos. Compared to the same time period in 2009, kids 6-11 delivery (613,000) grew by 36% and ratings (2.5) by 29%. Kids 2-11 delivery (862,000) grew by 25% and ratings (2.1) by 24%, and kids 9-14 delivery (426,000) grew by 27% and ratings (1.7) grew by 21%. Boys demos also showed significant gains with boys 6-11 delivery (431,000) up by 21%, boys 2-11 delivery (570,000) up by 12% and boys 9-14 delivery (319,000) up by 13%.
The network’s action-adventure line-up on Friday nights (7-10 p.m.) also proved its potency among boys. In comparison to the same three-hour timeframe last year, boys 6-11 delivery (345,000) and boys 2-11 delivery (494,000) each increased by 5%, while boys 9-14 delivery (306,000) increased by 28%. Among the programming standouts, DUDE, WHAT WOULD HAPPEN earned between 36% to 47% ratings and delivery gains among targeted kids demos—kids 6-11 delivery (456,000) and kids 2-11 delivery (690,000) both improved by 38%, while kids 9-14 delivery (387,000) improved by 47%. Ratings among those demos also grew by 36%, 42% and 45%, respectively.
On Saturday morning, the 8:30 a.m. presentation of GENERATOR REX, Cartoon Network’s newest original action-adventure series, earned solid growth among all key kid and boys demos. Compared to last year, kids 6-11 delivery (574,000) and ratings (2.3) grew by 21%, kids 2-11 delivery (778,000) grew by 18% and ratings (1.9) by 19%, and kids 9-14 delivery (440,000) grew by 27% and ratings (1.8) by 29%.