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Cable TV Ratings

Cable Ratings: May 10 – 16, 2010

Top 25 Cable Shows for May 10 – 16, 2010 (via TVbytheNumbers.com)

Rank Shows NET DAY( Time Viewers Live+SD (000)

1 CAVALIERS/CELTICS ESPN Thu 08:00P-10:59P 8,983
2 CELTICS/CAVALIERS TNT Tue 08:05P-10:59P 6,737
3 LAKERS/JAZZ TNT Mon 10:44P-01:27A 5,079
4 WWE ENTERTAINMENT USA Mon 09:00P-10:00P 4,472
5 WWE ENTERTAINMENT USA Mon 10:00P-11:08P 4,339
6 NCIS USA Wed 08:00P-09:00P 4,068
7 LAW & ORDER: SVU USA Sun 09:00P-10:00P 4,019
8 LAW & ORDER: SVU USA Sun 10:00P-11:00P 3,840
9 SPONGEBOB NICK Sat 09:30A-10:00A 3,834
10 SPORTSCENTER LATE L ESPN Thu 10:59P-12:30A 3,789
11 PENGUINS OF MADAGASCAR NICK Sat 10:00A-10:30A 3,767
12 NCIS USA Mon 08:00P-09:00P 3,753
13 GOOD LUCK CHARLIE DSNY Sun 08:30P-08:55P 3,739
14 DEADLIEST CATCH DISC Tue 09:00P-10:01P 3,702
15 SPONGEBOB NICK Sat 09:00A-09:30A 3,646
16 SPONGEBOB NICK Sun 09:30A-10:00A 3,635

17 LAW & ORDER: SVU USA Sun 08:00P-09:00P 3,614
18 NCIS USA Wed 09:00P-10:00P 3,565
19 SUITE LIFE ON DECK DSNY Fri 08:00P-08:25P 3,559
20 WIZARDS OF WAVERLY PLACE DSNY Fri 08:30P-09:00P 3,533
21 ICARLY NICK Mon 06:00P-06:30P 3,520

22 NCIS USA Sat 10:00P-11:00P 3,516
23 NCIS USA Mon 07:00P-08:00P 3,498
24 SPONGEBOB NICK Sun 11:30A-12:00P 3,456
25 MAGIC/HAWKS TNT Mon 08:00P-10:44P 3,400

Top Cable Networks for May 10 – 16, 2010 (via TVbytheNumbers.com)

Prime-time Average Viewers (Live+SD)

USA 3,202
TNT 2,511
DSNY 2,363
ESPN 2,145
FOXN 1,805
NAN 1,799
TBSC 1,445
HIST 1,411
A&E 1,267
TOON 1,255
DISC 1,170
HGTV 1,068
FX 1,060
FAM 1,058
SYFY 985
AMC 983
TRU 976
FOOD 962
BET 869
TLC 860
CMDY 852
LIFE 846
TVLD 835
NKJR 788
SPK 758

Adults 18-49 Primetime Average (Live+SD)

TNT 1,327
ESPN 1,114
USA 1,087
TBSC 846
HIST 600
DISC 599
A&E 584
FX 564
CMDY 521
FOOD 512
FAM 508
SYFY 480
NAN 480
TRU 458
DSNY 444
BRAV 438
SPK 434
TLC 429
HGTV 418
BET 413
MTV 394
LIFE 394
EN 375
AMC 370
VH1 361

Total Day Average Viewers (Live+SD)

NICK 2,121
NAN 1,569
DSNY 1,511

USA 1,413
TNT 1,374
ADSM 1,157
TOON 1,029
FOXN 1,014
ESPN 820
A&E 766
TBSC 754
HIST 730
TRU 655
DISC 631
HGTV 626
FOOD 624
LIFE 610
FX 593
TVLD 589
NKJR 550
FAM 517
AMC 517
SPK 503
CMDY 502
SYFY 494

Kid Demo Ratings for May 10 – 16, 2010 (via Cynopsis Kids 5/19/2010)

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 5/10-5/16/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1155    DSNY*:             1349
DSNY*:             802    NAN**:               732
CARTOON:         531    CARTOON:          718
NICK JR*:          370    NICK JR:             532
NAN**:              410    DXD:                  149
ADSM**:            180    BET:                   108
DXD:                  124    NICKTOONS:       107
NICKTOONS:        78    ESPN:                   92
BET:                    56    DISCOVERY:          60
TEENNICK:           55    ANIMAL PLANET:    58
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 5/10-5/16/10 :
Total Day        (000) Primetime       (000)
NICK°:              566    DSNY*:             1001
DSNY*:             518    NAN**:               550
CARTOON:         314    CARTOON:          482
NAN**:             308    DXD:                  107
ADSM**:            98    NICK JR*:             77
DXD:                  84    NICKTOONS:         70
NICK JR*:           54    BET:                     64
NICKTOONS:       49    ESPN:                   56
TEENNICK:          47    TEENNICK:            46
BET:                   33    ANIMAL PLANET:    44
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 5/10-5/16/10 :
Total Day       (000)   Primetime      (000)
DSNY*:             464     DSNY*:            832
NICK°:              426     NAN*:              636
NAN**:             405     CARTOON:        361
CARTOON:         225     BET:                102
ADSM**:           148     ESPN:                96
DXD:                   62     DXD:                 82
TEENNICK:           58     TEENNICK:        63
MTV:                    53     COMEDY:          62
BET:                    48     DISCOVERY:      61
NICKTOONS:        36     NICKTOONS:     55
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p