Disney Channel Ratings Highlights for April 5 – 11, 2010
via Disney Channel press release:
April 13, 2010
Weekly Ratings Highlights for April 5-11, 2010 – Final National Ratings
“Good Luck Charlie” is TV’s No. 1 Telecast for the 2nd Straight Week
in Kids 6-11 and Tweens 9-14
“Good Luck Charlie” is Cable’s No. 1 Scripted Telecast in its Time Period in Viewers
Fronted by “Good Luck Charlie,” Disney Channel Delivers TV’s Top 3 Telecasts
in Kids 6-11, and 4 of Cable’s Top 5 Telecasts in Tweens 9-14
Playhouse Disney’s “Mickey Mouse Clubhouse” Ranks Among
TV’s Top 3 Programs in Target Kids 2-5 Demo
Week of April 5, 2010
Home to TV’s No. 1 telecast in target kid demos for the 2nd week in a row with “Good Luck Charlie,” Disney Channel ranked No. 1 in Prime for the 262nd straight week in Kids 6-11 (1.1 million/4.3 rating), with the streak at 258 weeks in Tweens 9-14 (818,000/3.4 rating).
In Total Viewers, Disney Channel (2.5 million) was cable’s No. 2 network in Prime, surpassing No. 3 TBS (2.0 million) by a hefty 25%, and marking the net’s 7th straight week placing No. 2 or higher.
“Good Luck Charlie” was the week’s No. 1 TV telecast in Kids 6-11 (1.7 million/6.8 rating) and Tweens 9-14 (1.4 million/5.6 rating) for the 2nd straight week, and cable’s No. 1 scripted firstrun telecast in Total Viewers (3.8 million). Moreover, with Sunday’s all-new episode and encore telecasts of the series’ debut during the week, “Good Luck Charlie” accounted for 3 of TV’s Top 6 telecasts in Kids 6-11, and 3 of the Top 7 scripted telecasts in Tweens 9-14.
* In Kids 6-11, Disney Channel delivered TV’s Top 3 telecasts for the week: “Good Luck Charlie” (No. 1 – 1.7 million/6.8 rating, Sun., 8:30 – 8:55 p.m.), “Good Luck Charlie” (No. 2 – 1.6 million/6.4 rating, Fri., 9:00 – 9:30 p.m.) and “The Suite Life on Deck” (No. 3 – 1.6 million/6.3 rating, Fri., 9:30 – 9:55 p.m.).
* In Tweens 9-14, Disney Channel held 4 of cable’s Top 5 telecasts, including the No. 1 TV telecast with “Good Luck Charlie”: “Good Luck Charlie” (No. 1 – 1.4 million/5.6 rating, Sun., 8:30 – 8:55 p.m.), “The Suite Life on Deck” (No. 3 – 1.2 million/4.8 rating, Fri., 9:30 – 9:55 p.m.), “Good Luck Charlie” (No. 4T – 1.1 million/4.6 rating, Fri., 9:00 – 9:30 p.m.) and “Wizards of Waverly Place – Late Night” (No. 4T – 1.1 million/4.6 rating, Fri., 10:00 – 10:30 p.m.).
* Playhouse Disney’s “Mickey Mouse Clubhouse” stood among TV’s Top 3 programs with core preschoolers Kids 2-5 (No. 3T – 650,000/3.9 rating).
Source: Nielsen Media Research (National Ratings, Live + Same Day, 4/5-4/11/10). Ranks based on 000s, then rating, unless otherwise noted.