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via Cartoon Network press release:

WARNER PREMIERE SENDS MYSTERY INC. ON A NEW ASSIGNMENT IN SCOOBY-DOO! CURSE OF THE LAKE MONSTER

New Film Slated for Fall TV/Spring DVD Release

BURBANK, CA – March 12, 2010 – Warner Premiere is in production on Scooby-Doo! Curse of the Lake Monster, an all-new, live-action/CG movie follow-up to 2009’s record-setting Scooby-Doo! The Mystery Begins, it was announced today by Eva Davis, EVP and General Manager, Warner Premiere. The film commences principal photography on March 15 in various locations around Southern California. The family-targeted feature will premiere on Cartoon Network in fall 2010 and release on DVD through Warner Home Video in early 2011.

Scooby-Doo! Curse of the Lake Monster continues the Mystery Inc. gang’s adventures from the 2009 hit Scooby-Doo! The Mystery Begins, which premiered as the most-watched telecast in Cartoon Network history, and set targeted demographic records across the board. This new film will once again feature the familiar cast of characters in their high school years as they continue to develop and sharpen their combined sleuthing skills.

“After more than 40 years, the Scooby-Doo franchise continues to grow stronger as generations of audiences embrace these timeless characters, and that adoration has been clearly reflected in box office, DVD sales and television ratings,” said Davis. “These new live-action films, with their contemporary approach, bring excitement and thrills to an altogether new era of Scooby-Doo fans.”

Scooby-Doo! Curse of the Lake Monster finds the Mystery Inc. gang heading toward summer jobs at a country club owned by Daphne’s uncle, only to stumble onto strange happenings around the local lake—including mystical moonstones, creepy characters and a Frog Monster on the loose. There’s mystery afoot and romance in the air that only the fearful foursome-plus-one—Fred, Daphne, Velma, Shaggy and Scooby-Doo—can solve in this Warner Premiere production. Warner Bros. Home Entertainment will distribute the film on Blu-ray, DVD, OnDemand and For Download.

Director Brian Levant, producer Brian Gilbert and writers the Altiere Brothers return from their successful turns at the creative helm of Scooby-Doo! The Mystery Begins. The Atlas Entertainment production also has the live action cast returning intact with Robbie Amell (True Jackson, VP) as Fred, Kate Melton as Daphne, Hayley Kiyoko as Velma and Nick Palatas as Shaggy. Scooby-Doo will appear via computer-generated animation courtesy of Animation Picture Company.

In conjunction with the start of film production, the Scooby-Doo Mystery Movie Sweepstakes launches March 12, 2010 with a Grand Prize package that includes a trip for four to the set of Scooby-Doo! Curse of the Lake Monster during filming. Fans can go to www.ScoobyDooSweeps.com to enter.

An animated creation from the legendary Hanna-Barbera studios, Scooby-Doo celebrated his 40th anniversary in 2009 and represents one of the longest running, most beloved franchises in cartoon history. Starting with Scooby-Doo, Where Are You! in 1969, the awkward, snack-craving Great Dane and his four unique pals have been solving mysteries through 10 televisions series (spanning nearly 300 episodes, with a new series slated for debut in 2011), seven TV specials/telefilms, 14 made-for-video animated films (with No. 15, Scooby-Doo: Camp Scare, arriving in September 2010), and two live action theatrical features (Scooby-Doo and Scooby-Doo 2: Monsters Unleashed).

About Warner Premiere:

Warner Premiere is Warner Bros. Entertainment’s production company focused on the development, production and marketing of feature-length content for the growing direct-to-consumer market. Warner Premiere is committed to being at the creative forefront in the evolution of quality product in the direct-to-DVD business, creating material that exemplifies the commitment to story, production and brand equity for which Warner Bros. is known.

About Cartoon Network:

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in original, acquired and classic entertainment for kids and families. From 10 p.m. to 6 a.m. Monday through Sunday (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired entertainment for young adults 18-34.

About Warner Home Video:

With operations in 90 international territories Warner Home Video, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video’s film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.

About Warner Bros. Home Entertainment Group

Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment’s home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles.