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Disney’s “StarStruck” Shines in Debut With 6.0 Million Total Viewers

“StarStruck” is TV’s No. 1 Program in the Time Slot in Target Kids,

Doubling NBC’s Olympic Coverage in Kids 6-11 and Tweens 9-14

“StarStruck” Lifts Disney Channel to New Time Period Highs in Tweens 9-14, and 2nd-Highest on Record in Total Viewers and Kids 6-11

“StarStruck” (8:00-9:30 p.m.)

Disney Channel’s 78th original movie, Disney’s StarStruck, starring Sterling Knight, Brandon Smith (both of Sonny With A Chance), Chelsea Staub (JONAS) and newcomer Danielle Campbell, the first to debut on a Sunday night, sparkled in its debut, becoming the net’s most-watched February original movie premiere in Total Viewers, Kids 6-11 and Tweens 9-14.

• The dominant No. 1 TV program in its time period in key kids, “StarStruck” doubled NBC’s Olympic coverage in Kids 6-11 (2.4 million vs. 1.2 million) and almost doubled in Tweens 9-14 (2.3 million vs. 1.2 million).
• With its first-ever Sunday DCOM premiere, “StarStruck” generated Disney Channel’s highest numbers ever in the time period in Tweens 9-14 (2.3 million), and second-highest on record in Total Viewers (6.0 million) and Kids 6-11 (2.4 million), behind only 8/19/07 (“High School Musical 2,” encore 2).
• “StarStruck” towered over year-ago time period levels, increasing by 88% in Total Viewers (6.0 million vs. 3.2 million), by 60% in Kids 6-11 (2.4 million vs. 1.5 million) and by 64% in Tweens 9-14 (2.3 million vs. 1.4 million).

(Source: Nielsen Media Research (Fast National Ratings, Live + Same Day, 2/14/10). NBC’s Olympic coverage based on weighted time period averages from 8-9:30 p.m.