Cartoon Network Debuts “My Dad’s A Pro” on November 4
via Cartoon Network press release:
Cartoon Network Debuts My Dad’s A Pro Nov. 4
Short-Form Series Features NBA Champion Boston Celtics Guard Eddie House and Son
Cartoon Network’s new short-form series My Dad’s A Pro premieres Wednesday, Nov. 4 at 7:55 p.m. ET/PT. Each of the 10 four-minute episodes features a day in the life of Jaelen House, 9-year-old son to 2008 NBA Champion Boston Celtics guard Eddie House. Each week, viewers get a glimpse of what Jaelen’s not-so-everyday life is like as the son of one of the key players on one of the most storied NBA franchises. Whether he’s courtside at a crucial playoff game or at home celebrating his dad’s record-breaking game, Jaelen provides a never-before seen point-of-view.
Leading up to the series premiere, Cartoon Network will launch a new dedicated basketball section of the newly redesigned CartoonNetwork.com. To coincide with the NBA regular season tip-off, the site will go live today and feature the original two-on-two basketball game, “NBA Basketball Showdown,” in addition to My Dad’s A Pro episodes and weekly NBA highlights videos, NBA player profiles, best shot reels, fan polls, forum feeds and a live ticker featuring scores from games throughout the NBA.
The short-form series is the first initiative in a multifaceted partnership between Cartoon Network and the NBA, in which the two entities are developing long- and short-form basketball-themed content across a wide variety of platforms, including online, mobile, VOD and on-air. The partnership coincides with the longstanding relationship Turner Sports maintains with the NBA to create relevant and compelling content for viewers.
House is an eight-year NBA veteran who joined the Boston Celtics in 2007. The Celtics won the NBA championship in 2008 with House playing a key role off the bench as backup guard for Ray Allen and Rajon Rondo. In the 2008-2009 regular season, House broke the Celtics team record for the best 3-point percentage in a season by shooting 44%. House and his wife Charlsie have three sons: Jaelen and twins, Kaden and Kalek. Jaelen, House’s biggest and most enthusiastic fan, can be seen sitting courtside at most Celtics home games cheering his dad on.
Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic animated entertainment for kids and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2008-09 season, NBA games will reach 215 countries and territories in 41 languages.
The league’s worldwide reach will be reflected in the 77 international players from 32 countries and territories on NBA rosters. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents. NBA.com averages more than five million daily visits, with more than 50 percent of the site’s visitors come from outside of North America.