Nickelodeon Upfront 2009
via Nickelodeon press release:
Hollywood Stars, Media Titans and Business Leaders Featured at Top-Rated Nickelodeon’s 2009 Upfront Presentation to the Advertising Community in NYC
Nickelodeon Unveils Bigger and Bolder Partnerships and Strategies Highlighted with Special Appearances by Slumdog Millionaire’s Dev Patel, Acclaimed Motion Picture Producer Kathleen Kennedy, New TEENick “Chairman” Nick Cannon, Tornante Co.’s Michael Eisner, Viacom CEO Philippe Dauman, MTVN Chairman Judy McGrath, Walmart’s Dottie Mattison, and Nick Star Keke Palmer
NEW YORK, March 12 — Hosted by Nickelodeon President Cyma Zarghami–and featuring appearances by numerous Hollywood stars, and media and business titans, including Oscar(R)-winning Slumdog Millionaire star, Dev Patel, and Tornante Co.’s Michael Eisner–the 2009 Nickelodeon Upfront presentation at New York City’s Hammerstein Ballroom today previewed bold and innovative new programming initiatives for kids, teens and families. Included in the presentation was: a forthcoming new live-action feature film; key new business partnerships; and the network’s plans to serve its audiences by connecting all of its platforms under the Nickelodeon umbrella. In 2009, Nickelodeon is entering its 30th year and is poised to record its unprecedented 15th straight year as the top-rated network in basic cable.
“We’re bringing innovation to every audience segment with bold new content for all ages,” said Zarghami. “Nickelodeon just keeps getting bigger and bolder, moving into spaces we’ve never been before. With a proven thirty-year track record, we’re more qualified than ever to wrap our arms around this current generation of kids and the first generation of Nick families to better serve our audience and partners.”
During the 60 minute presentation, acclaimed film producer and executive producer of Paramount Pictures’ and Nickelodeon Movies’ upcoming film, The Last Airbender, Kathleen Kennedy introduced a never-before-seen pre-viz of the upcoming film and Academy Award-winner, Dev Patel, who has been cast in the role of the Fire Nation Lord Prince Zuko. Tornante Company’s Michael Eisner provided a first-look at the upcoming new Nick at Nite comedy series, Glenn Martin, DDS. Walmart Senior Vice President/General Manager of Apparel, Dottie Mattison, gave details of Walmart and Nickelodeon’s SpongeBob SquarePants 10th Anniversary celebration. Nickelodeon’s latest star, Keke Palmer, presented her new hit series, True Jackson, VP. And Nick Cannon was introduced as the Honorary Chairman of Nickelodeon’s tween/teen-targeted channel, The N (which will be renamed TEENick in the fall), and highlighted his first project titled The Halo Awards. Capping the event was a musical performance from recording artists Colbie Caillat and Wyclef Jean, who performed “Here Comes the Sun,” “Bubbly” and Sweetest Girl.”
“Nickelodeon’s reach into the family is ever-growing,” commented Mattison. “The creative content they produce resonates across all ages and translates into mainstream products we believe in, so we’re excited to be partnering on SpongeBob.”
“Nickelodeon has been supportive of Glenn Martin, DDS every step of the way,” said Eisner. “Cyma Zarghami and her team have compiled an impressive line up of quality family programming this year and we are excited to unveil Tornante’s first animated production shoulder to shoulder with these great shows.”
“By serving as Honorary Chairman of TEENick, I’m bringing ideas for more shows and authentic ways to connect with the audience,” said Cannon. “I grew up at Nickelodeon and am so excited to be an integral part of TEENick.”
Nickelodeon’s 2009 Upfront presentation was held two weeks before the end of first quarter, as the brand advanced its number-one position with a significant advantage over competitors. For the quarter-to-date (12/29/08-3/10/09), Nickelodeon owns 45% of all K2-11 share of viewing among the three major kids nets in total day, and controls more than 63% of the gross ratings points (GRPs) in the marketplace. Nickelodeon placed 20 of the top 20 programs among kids 2-11, 6-11, tweens 9-14 and teens 12-17 for first quarter-to-date, and holds the number-one position on Saturday mornings by 81% with kids 2-11, 74% with kids 6-11, 77% with tweens 9-14 and 78% with teens 12-17. Nick holds a +588% K2-11 lead over its closet broadcast network competitor and a +679% lead with K6-11 (source: Nielsen Media Research-kids type programming only during each network’s total day data. Based on live viewing only – 12/29/08-2/15/09).
Nickelodeon’s 1Q 2009 to date performance will mark its 56th consecutive quarter as basic cable’s top total day network for kids, tweens and total viewers –the longest run of its kind. Nick tops with kids 2-11, averaging a 3.5/1.2 million K2-11, and total viewers, averaging a 2.2 million P2+ and beating its nearest competitor by +40% (source: Nielsen Media Research 12/29/08-3/8/09).
Nickelodeon also highlighted its plans to add seven new series to its already top-notch roster of hits that currently include number-one ranked SpongeBob SquarePants and iCarly, as of 2009 to-date. The new series run the range of live action and animated shows, TV movies and game shows, super-serving preschoolers, kids, tweens, teens and families. There will be forthcoming announcements with details of these new shows in the next few months.
As Nickelodeon enters its landmark 30th anniversary year, the network will unify the TV channels (NOGGIN, The N, Nicktoons Network) and websites (Nick.com, Neopets, AddictingGames, among others) from its top-ranked portfolio under the single, globally recognized brand “Nickelodeon”–beginning 4Q 2009. This philosophy of “one brand” signals Nickelodeon’s continued move toward serving the whole family through TV, online, consumer products, recreation and theatricals, as well as heightening its ability to seamlessly navigate audiences across its targeted entertainment platforms.
“Consolidating the brands across our portfolio and bringing them together under the single Nickelodeon umbrella reinforces our leadership in the marketplace as a global brand serving the whole family, with kids always at the center,” added Zarghami. “‘One brand’ allows our audiences to easily find the content they want across all of our screens, and it anticipates the platform agnostic media environment and single currency that the audience and our industry are moving toward.”
NOGGIN will be renamed Nick Jr., retaining its quality schedule of commercial-free, preschool-focused programming. The N assumes the name TEENick and will further develop and deliver on its mission of serving teens and tweens through programming reflecting the breadth and depth of ‘teen-dom’. Nicktoons Network retains its name while continuing to organically grow its boy 6-11 audience through hit, action-oriented animated programming. Also, Nick.com will expand to become a hub for Nickelodeon’s entire digital network of properties and brands, and will continue to serve as the leading content destination for kids.
Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 98 million households and has been the number-one-rated basic cable network for 14 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
SOURCE Nickelodeon
Spongebob Shops, Merchandise Featured in Walmart Stores Nationwide This March in Celebration of Spongebob Squarepants’ 10th Anniversary
NEW YORK, March 12 — Nickelodeon will celebrate SpongeBob SquarePants’ 10th Anniversary this March by providing Walmart customers with unique in-store experiences and the biggest, happiest assortment of SpongeBob merchandise. For the entire month, a SpongeBob shop–“the Happy Place”–featuring SpongeBob apparel, DVDs, music, electronic, toys, books and other products, will spring to life in Walmart stores nationwide and on Walmart.com.
“Ten years of SpongeBob deserves something incredible,” said Leigh Anne Brodsky, President, Nickelodeon/Viacom Consumer Products. “With a truly unique in-store experience and new, distinctive product at Walmart, customers feel like they are part of the SpongeBob tenth anniversary celebration.”
The “Happy Place” will feature an array of SpongeBob-themed products, including:
— Exclusive apparel and accessories including t-shirts, back-packs, shoes and more;
— A DVD package, distributed by Paramount Home Entertainment, featuring the first-ever direct-to-DVD release of “SpongeBob vs. The Big One”, with an exclusive SpongeBob lunchbox and computer game;
— A new SpongeBob SquarePants Greatest Hits CD (from Sony Music) with exclusive bonus tracks;
— The THQ SpongeBob cooking-themed video game “Beach Party Cook Off” with exclusive packaging;
— Exclusive Jakks Pacific plush toys including “Happy Birthday SpongeBob” and “Bob on Board”;
— SpongeBob-themed bedding; toys, games, youth electronics and party items; books, activities and more.
A fully integrated TV, print and online media campaign and in-store support will highlight the new merchandise. SpongeBob signage will be featured in-stores, along with advertising in the Walmart circular. Content will also be featured on Walmart.com. Additionally, a microsite-www.spongebobhappyplace.com-has been developed exclusively for Walmart customers. “Invitations” to visit the website will be merchandised in stores and customers can plug in special codes online for exclusive SpongeBob content such as a virtual SpongeBob, party tips, and a behind-the-scenes video of the making of the SpongeBob Walmart commercial.
Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 98 million households and has been the number-one-rated basic cable network for 14 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
SOURCE Nickelodeon
Nickelodeon Signs Groundbreaking Deal with Multi-Talented Nick Cannon as Honorary Chairman of TEENick
Cannon to Create, Star, Produce and Direct Original Programming for Nickelodeon’s TEENick Network, including Original TV Movies, Series and Specials such as The Halo Awards
The N, Nickelodeon’s 24-Hour TV Network For Teens, to Officially Be Renamed TEENick in 4Q 2009
NEW YORK, March 12 — Nickelodeon, the number-one entertainment brand for kids, announced today that multi-talented, actor/comedian/artist/producer Nick Cannon, former Nickelodeon and MTV Networks star, returns to the Nickelodeon family as Honorary Chairman and development consultant for TEENick, it was announced today by Cyma Zarghami, President, Nickelodeon /MTVN Kids and Family Group.
The network’s groundbreaking two-year deal with Cannon, which begins immediately, positions him in front of the camera and behind the desk as Honorary Chairman of The N as it transforms into TEENick. In fourth quarter ’09, The N will rebrand itself as TEENick, further developing and delivering on its mission of serving teens and tweens through programming reflecting the breadth and depth of “teendom.”
As TEENick’s Chairman, Cannon will serve as creative consultant and provide his vision on several projects for the teen network and its development slate. He will have a presence on-air, online and behind-the-scenes as he works closely with the network’s development and on-air teams to harness and execute new ideas across multiple platforms.
“I started my career here at Nickelodeon and am so excited to be back, serving as an integral part of TEENick as the in-house voice and representative for teens everywhere,” said Cannon. “TEENick is their network and I am here to make sure this is an ultimate destination for and about them.”
Cannon also will host and executive produce TEENick’s Halo Awards (working title), a new hour-long special celebrating ordinary teens who make a difference in the world. Production on TEENick’s Halo Awards is scheduled to commence this summer and the special will premiere winter 2009. In addition, Cannon will serve as executive producer on a new original two-hour TV movie for Nickelodeon which is currently in development.
The Halo Awards will feature Cannon and a roster of his celebrity friends who will travel around the country and surprise, recognize and celebrate ordinary teens who are doing extraordinary things for their community, in the hopes of inspiring and motivating a new generation of leaders.
Cited by People Magazine as one of the “Top Ten Most Successful Young People in Hollywood,” and featured on the Cover of Black Enterprises’ “40 Under 40” issue, 28-year-old Nick Cannon is a successful, multi-faceted entertainer, film star, comedian, musician, writer and executive producer of his very own hit TV shows.
A San Diego native, Cannon began performing at the age of eight after his grandfather gave him several instruments as a gift. Through what Cannon recalls as “a lot of trial and failure,” he recorded his first song at home on his boom box. Shortly after, Cannon took the stage to perform his music along with stand-up comedy.
Cannon headed for Hollywood at the age of 15 and landed gigs at world renowned comedy venues including The Improv, The Laugh Factory and the Comedy Store. Cannon went on to share the stage with the likes of Chris Tucker, Dave Chappelle and Chris Rock before landing his first television gig as a stand-up audience warm-up for the long-running Nickelodeon hit show All That. Producers quickly recognized Cannon’s calling was in front of the camera and he became a regular on the show as well as a writer, making him the youngest staff writer in television history at the age of 17. This path culminated in the creation of The Nick Cannon Show which he starred, directed and executive produced, earning him his first Kids’ Choice Award.
Cannon’s powerful stage presence captivated more than just pint-sized audiences. While he enjoyed tremendous success on Nickelodeon, Cannon’s career catapulted onto the big screen in 2002. He made an appearance alongside Will Smith in “Men in Black II” before landing a leading role in the classic feature film “Drumline.”
That same year he released his own self-titled debut album, and has collaborated with a host of other musicians, such as Kanye West, The Neptunes, Diddy, Mary J. Blige, Will Smith, R. Kelly and E-40 on soundtracks and other projects.
Cannon later lent his voice to the character of “Louis” in “Garfield: The Movie,” and starred in feature films such as “Underclassman” which he also executive produced, “Shall We Dance” and “Roll Bounce.”
In 2005, MTV debuted Nick Cannon Presents: Wild N Out, an improv comedy show with musical performances that Cannon created, produced and hosted which eventually became one of MTV’s highest rated shows in the network’s history, airing new episodes for four consecutive seasons.
In the fall of 2006, Cannon was featured in the Emilio Estevez written and directed film “Bobby,” a fictionalized account of the hours leading up to the assassination of Robert F. Kennedy. Cannon shared the screen with stars such as Harry Belafonte, Demi Moore, Laurence Fishburne, Anthony Hopkins, Sharon Stone among many others. His performance earned him a 2007 Screen Actor’s Guild nomination for “Outstanding Performance by a cast in a Motion Picture,” in addition to becoming the first African-American actor in history to be honored at the world renowned Cannes Film Festival with the “Breakthrough Actor of the Year” Award.
Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 98 million households and has been the number-one-rated basic cable network for 14 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
SOURCE Nickelodeon
Kevin Nealon, Catherine O’Hara, Judy Greer to Headline Nick At Nite’s New Stop-Motion Animated Comedy, Glenn Martin, DDS from Michael Eisner’s Tornante Animation
Original Series to Debut This Summer
NEW YORK, March 12 — A star-studded voice-over cast featuring Kevin Nealon (Weeds, Anger Management), Catherine O’Hara (For Your Consideration, Chicken Little) and Judy Greer (27 Dresses, Arrested Development) has been tapped for Nick at Nite’s upcoming stop-motion animated comedy, Glenn Martin, DDS set to premiere this Summer. The first television production to come from Michael Eisner’s Tornante Animation, Glenn Martin, DDS follows a beleaguered dentist and his family trading in the suburbs for life on the road. Crisscrossing the country, the Martins are beset by an array of colorful locals and crazy situations in locations ranging from Las Vegas to Amish Country. Many of the characters they encounter are voiced by enough instantly recognizable guest stars to fill a parking lot of RVs, including: Chrissie Hynde, Betty White, Gene Simmons, Wendie Malick and more.
Each of season one’s 20 episodes follows the life of Glenn Martin (Kevin Nealon), who yearns for a change of scenery and a deeper connection with his family. Determined to bring the family closer together, Glenn takes the Martins on a road trip to protest the destruction of a beloved childhood park. As things unravel right from the get-go, the family is forced to make the dental-mobile – replete with a giant decorative toothbrush on the roof – their new home. Glenn, Jackie and Courtney (Jackie Clarke) – an 11-year-old future corporate maven who brings along her personal assistant, Wendy (Judy Greer), a 14-year-old North Korean exile – and son, Conor (Peter Oldring), the 13-year-old hormone-addled tween who’s not exactly the sharpest tool in the shed–quickly learn when hitting the road that the road can sometimes hit back in unexpected ways. The Martins are accompanied on their journey by the family dog, Canine, who’s pronounced buttocks only add to the hilarity.
The show was developed for Nick at Nite by Michael Eisner, who co-created the series along with Alex Berger. The show is being produced by Steven Cohen and Noel Bright for Tornante Animation, a division of The Tornante Company LLC. Eric Fogel, of MTV’s Celebrity Deathmatch fame, will supervise the animation while the writing team of Sivert Glarum and Michael Jamin serve as show runners.
“As we continue to fortify Nick at Nite with co-viewing entertainment, we couldn’t be more excited about enlisting Michael Eisner, a man who knows a thing or two about entertaining families,” said Marjorie Cohn, Nickelodeon’s Executive Vice President, Development and Original Programming. “Eisner brought us this groundbreaking series that puts a bright spotlight on the modern American family in a laugh-out-loud new comedy. Taking the Martins on the road across America allows us to explore the beauty – and comedy – of the family dynamic as the Martins play out in contemporary culture.”
“Nick at Nite is one of the most recognized and respected names in family programming and we’re very excited that Glenn Martin DDS will be a part of the upcoming summer lineup,” said Michael Eisner, The Tornante Company. “Watching what this incredibly talented cast and crew is capable of has been a gratifying and totally hilarious experience. What a wonderful way for Tornante Animation to break into the animated entertainment space.”
Nick at Nite has had 16 consecutive months of double-digit year-over-year growth in delivery and is poised to be the number-one cable network with Women 18-49 in total day for 1Q to-date. Nick at Nite is averaging a 0.6/692,000A18-49 (up +20%) and 1.5 million total viewers (up +9%). In January 2009, the network had its best month in its history and was number one with Adults 18-49, delivering more A18-49 impressions that month than any other network. Nick at Nite was the number-one basic cable network in 2008 with Adult 18-49 in delivery on a total day basis.
Nick At Nite is Nickelodeon’s nighttime programming block that also features popular hit family comedies including the Emmy Award-winning series Home Improvement, George Lopez, and Family Matters, as well as The Fresh Prince of Bel-Air and Roseanne. Also coming in 2009 is the hit comedy Everybody Hates Chris, from co-creator and narrator Chris Rock and inspired by his real-life childhood experiences.
Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 98 million households and has been the number-one-rated basic cable network for 14 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
ABOUT THE TORNANTE COMPANY
Founded in 2005 by Michael Eisner, The Tornante Company is a privately held company that makes investments in and incubates companies and opportunities in the media and entertainment space. The Tornante Company’s investments include Topps, Vuguru, and Veoh Networks. In the summer of 2008, the company launched Tornante Animation to produce animation for television and multi media platforms.
All numbers above are based on Nielsen Media Research and Nick at Nite’s total programming day unless otherwise noted. Nick at Nite: M-Th 9 p.m. – 6:30 a.m., Fri 10 p.m. – 6:30 a.m., Sat 10 p.m.-6 a.m. and Sun: 9 p.m.-6:00 a.m. (ET/PT).
SOURCE Nickelodeon
NICKELODEON UNITES PORTFOLIO INTO ONE BRAND TO SUPER-SERVE THE WHOLE FAMILY
Noggin to be Renamed ‘Nick Jr.’, The N to become ‘TEENick’, Nick’s Web sites to be Centralized and Rebranded under ‘One Brand’ Philosophy
As Nickelodeon enters its landmark 30th anniversary year, the number-one kids’ network will unify the TV channels (Noggin, The N, Nicktoons Network) and web sites (Nick.com, Neopets.com, AddictingGames.com, among others) from its top-ranked portfolio under the single, globally recognized brand “Nickelodeon”—beginning 4Q 2009. This philosophy of ‘one brand’ signals Nickelodeon’s continued move toward serving the whole family through TV, online, consumer products, recreation and theatricals, as well as heightening its ability to seamlessly navigate audiences across its targeted entertainment platforms for everything from Dora, SpongeBob, AddictingGames and iCarly, to George Lopez, Degrassi and ParentsConnect.com.
Bringing together the entire multiplatform portfolio under the single Nickelodeon umbrella will reinforce Nick’s leadership in the marketplace as a global brand serving the whole family, with kids always at the center. A ‘one brand’ philosophy also allows audiences to easily find the content they want across multiple screens, and it anticipates the platform agnostic media environment and single currency that the audience and industry are moving toward.
Noggin will be renamed Nick Jr., retaining its quality schedule of commercial-free, preschool-focused programming. The N assumes the name TEENick and will further develop and deliver on its mission of serving teens and tweens through programming reflecting the breadth and depth of ‘teen-dom’. Nicktoons Network retains its name while continuing to organically grow its boy 6-11 audience through hit, action-oriented animated programming like Avatar: The Last Airbender and Marvel’s Wolverine and the X-Men and the forthcoming Iron Man series. Also, Nick.com will expand to become a hub for Nickelodeon’s entire digital network of properties and brands, and will continue to serve as the leading content destination for kids.
The television brands of the Nickelodeon portfolio owned 47% of all kid 2-11 viewing in 2008, marking +9% growth from 2007. Nickelodeon, the number-one basic cable network in the United States with kids and total viewers for the last 14 years, is currently available in more than 98 million U.S. homes. Nickelodeon is a global brand with more than 50 channels reaching more than 141 countries and 277 million households. and in more than 600 million homes and 172 countries worldwide. The network also is home to the top-ranked kids’ and tweens’ shows on all television, including iCarly and SpongeBob SquarePants.
With the move to one brand in 4Q ‘09, Nickelodeon will remain the flagship network and online home base for kids 2-17 years old – from preschoolers to teens and their families. Nickelodeon’s ever-growing collection of hit series appealing to kids and their families includes SpongeBob SquarePants; Dora the Explorer; Go, Diego, Go!; Ni-Hao, Kai Lan; The Wonder Pets!; Yo, Gabba, Gabba!; iCarly; True Jackson, VP; The Fairly OddParents;The Naked Brothers Band ; and the forthcoming The Penguins of Madagascar.
Nickelodeon will continue to schedule its award-winning preschool programming on weekday mornings, and entertainment programming for kids during afternoons–followed by the family-targeted Nick at Nite block. Nick at Nite finished a record year in 2008 and will continue its evolution as the home of the modern-day family comedy through such hits as George Lopez, Home Improvement, the addition later this year of Everybody Hates Chris, and the forthcoming original comedy, Glenn Martin, DDS, from Michael Eisner’s Tornante Animation.
Rebranded Digital TV Channels and Web sites:
Nickelodeon’s rebranded digital TV channels will feature:
• Nick Jr. (69M U.S. homes): Formerly Noggin, Nick Jr. will remain the 24-hour, commercial free network for preschoolers, retaining its core attribute of “preschool on TV”. Through interactivity and narrative, Nick Jr. helps kids learn early literacy, social studies, basic math, science, movement and art skills. Nick Jr.’s schedule will continue to feature a 24-hour schedule of the top preschool programming including: Dora the Explorer; Go, Diego, Go!; The Wonder Pets!; The Backyardigans; Yo Gabba Gabba!; Blue’s Clues; Wow! Wow! Wubbzy!; Jack’s Big Music Show; Pinky Dinky Doo; Toot & Puddle; Oobi; and The Upside Down Show.
• TEENick (66M U.S. homes): Formerly The N, TEENick is the 24-hour TV network exclusively for and about teens. TEENick’s distinct perspective connects its audience to the electricity and possibilities of ‘teen-dom’. The network speaks to teens with an authentic, point of view and celebrates what’s powerful and unique about the everyday realities of being a teen. TEENick’s programming schedule features award-winning series, original TV shows, and well-loved TV favorites including: Degrassi: The Next Generation; What I Like About You; Zoey 101; The Naked Brothers Band; iCarly; True Jackson, VP; That 70’s Show; The Fresh Prince of Bel-Air; Unfabulous; Ned’s Declassified; and Saved by the Bell.
• Nicktoons Network (53M U.S. homes): Retaining its current name, Nicktoons Network is the fastest growing kids’ network and offers 24-hours of animated programming including Nickelodeon hits and classics with action-packed acquisitions from around the world. Nicktoons Network serves kids 6-14, emphasizing action-oriented boys 6-11 with programs like Wolverine and the X-Men, Speed Racer: The Next Generation, Kappa Mikey and The Secret Show, as well as a roster of hits that have defined kids’ and animation lovers’ TV, including: Avatar: The Last Airbender; Invader Zim; Danny Phantom; and The Adventures of Jimmy Neutron, Boy Genius. Nicktoons’ fans identify with action and adventure and are into sci-fi, video games, superheroes, and of course, cartoons.
• Online: Nick.com will expand to become a hub for Nickelodeon’s entire digital network of properties and brands and will continue to serve as the leading content destination for kids. Nickelodeon’s web properties like Neopets and Shockwave will feature Nickelodeon branding as well, including:
o Nickelodeon’s gaming sites–AddictingGames, the number-one youth gaming site, and Shockwave, the original casual gaming destination, will feature Nickelodeon branding. AddictingGames and Shockwave will continue to focus on their respective core audiences of teen boys and avid women casual gamers.
o Nickelodeon’s NeoPets, the stickiest youth entertainment site, is a virtual community where kids can create pets, take care of them, interact with other kids’ pets, play games and more.
o Noggin.com will be folded into NickJr.com–the number-one preschooler and parenting web site. NickJr.com will be the online extension of the Nick Jr. network, creating one united destination for preschoolers and parents, and featuring all of Nickelodeon’s hit preschool properties.
o TEENick.com, formerly The-N.com, will become the online extension of the TEENick network, offering video, chat boards and a place for teens to connect with the TEENick properties.
o Nicktoons.com will remain the online extension of Nicktoons Network, offering video, games, and more.
o Nickelodeon’s ParentsConnect, geared towards parents with kids of all ages–from newborns to teens–is an online resource for parents, offering them valuable parenting advice and information, and the opportunity to connect with other parents.