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Nickelodeon’s ‘Crush Week’ to Feature Smashing Valentine’s Fare, February 9-14

Nat Wolff (The Naked Brothers Band), Miranda Cosgrove (iCarly) and J Boogie Host Colossal, Crush-Filled TEENick Weekend

LOS ANGELES, Jan. 29 — Romance is in the air during Crush Week on Nickelodeon, February 9-14, and it goes hand-in-hand with programming treats for kids who prefer messy to mushy and smashing to smooching. Hosting a special pre-Valentine’s TEENick Crush Weekend — Saturday & Sunday, February 9-10 (8-10 p.m. & 6-9 p.m.) — direct from Crush Central, Nat Wolff, Miranda Cosgrove and J Boogie will unveil love-themed primetime premieres of iCarly, The Naked Brothers Band, Just Jordan and Zoey 101. They’ll wax romantic in wraparounds including Nick stars’ ”crush-fessionals” — and then switch gears to pulverize mystery objects selected by kids at www.nick.com/crush. All of the crushing and crunching will continue weekdays during Crush Hour (5-6 p.m. EST/PST) and culminate on February 14 with a morning-to-night Valentine’s Day marathon.

Crush Week co-host/TEENick headliner Miranda Cosgrove kicks off the fun on Saturday, February 9 (8 p.m. EST/PST) with a brand-new episode of her hit TEENick series iCarly. In ”iHate Sam’s Boyfriend,” Carly (Cosgrove) is annoyed when a love-struck Sam (Jennette McCurdy) gives short shrift to the web show. But when Sam adopts her new ”boyfriend’s” awful ideas for iCarly, Carly and Freddie (Nathan Kress) spring into action to end their friend’s one-sided romance. At 8:30 p.m., Crush Week co-host/TEENick star Nat Wolff wrestles with a dating dilemma in The Naked Brothers Band premiere of ”Three is Enough,” as he gets roped into a double date with Cooper (Cooper Pillot) and winds up inviting his crush Rosalina (Allie DiMeco).

Between TEENick shows it’s crush or be crushed, as Nat, Miranda and J Boogie rev up on Saturday for even bigger doings on Sunday. They’ll give viewers the inside scoop on their own secret crushes and dream dates; present Nick Star Crush-fessionals from the likes of iCarly’s Nathan Kress, Jennette McCurdy and Jerry Trainor; Zoey 101’s Victoria Justice and Chris Massey and The Naked Brothers Band ‘s Alex Wolff — and crush the objects of kids’ choosing. Nick’s hosts will segue from a cozy nook to an outdoor crushing zone replete with smashed cars, monster trucks, steamrollers and mystery crushable objects ranging from a watermelon and a chocolate cake to a guitar and a piano, a slime-filled toilet bowl, a dishwasher full of dishes, a teacher’s desk, a remote-controlled car and much more. By logging onto nick.com, kids may cast their vote for which items to be crushed on-air.

The crushing premieres continue on Sunday, February 10 at 8 p.m. with Zoey 101’s ”Rumor of Love” at 8 p.m. (EST/PST), as Zoey aims to find out who sparked the rumor that she is dating Michael and Logan’s new roommate, James (Austin Butler). And at 8:30 p.m., in Just Jordan ”Cool Guys Don’t Wear Periwinkle,” Jordan (Lil’ JJ) discovers that the cute, popular girl who invited his pal Joaquin (Eddy Martin) to the school dance only did so to play a prank on the poor guy.

Nickelodeon’s multi-platform efforts will bring ”Crush Week” to Nick’s digital platforms. In addition to choosing crushable objects, by logging onto nick.com, kid viewers may upload their crush-fessionals and video valentines. They also may vote on celebrity crushes and post Valentine’s shout-outs to be featured in an on-air crush crawl.

There’s more smooching and smashing in Crush Week, weekdays Monday through Wednesday, February 11-13, with J Boogie hosting a Crush Hour (5-6 p.m. EST/PST) of TEENick programming — repeats of the premieres, plus love-themed episodes of Drake & Josh and Ned’s Declassified School Survival Guide — interlaced with a Nick Star Crush Confessional and a crushing of a mystery object. On Valentine’s Day, Thursday, February 14, Nickelodeon treats kids to a colossal, non-stop morning-to-night (6:30 a.m. to 9 p.m. EST/PST) marathon of crush-themed episodes ranging from SpongeBob SquarePants, The Fairly OddParents and Go, Diego, Go! to Ned’s Declassified School Survival Guide, iCarly and The Naked Brothers Band. Nick at Nite’s love-themed lineup (9 p.m. to 1:30 a.m. EST/PST) includes episodes of Home Improvement, George Lopez and Fresh Prince of Bel-Air.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in almost 94 million households and has been the number-one-rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc. (NYSE: VIA, VIA.B).

SOURCE Nickelodeon