Adult Swim Expands Programming to Seven Nights a Week
[via press release]
Adult Swim Expands Programming to Seven Nights a Week Starting Friday, July 6
Family Guy Marathon Inaugurates First Friday for Popular Late-Night Network
Adult Swim is adding a seventh night of programming each week, beginning Friday, July 6. Starting in July, Adult Swim’s schedule will include Friday nights and will air Monday – Saturday, 11 p.m. – 6 a.m. (ET, PT) and Sundays at 10 p.m. – 6 a.m. (ET, PT). To kick off Adult Swim’s first Friday ever, the network will run a Family Guy marathon, 11 p.m. – 2 a.m. (ET, PT).
The highly-rated late-night network for adults debuted in Sept. 2001 with just three hours of programming airing two nights a week. In January 2003, fueled by popularity and impressive ratings gains, Adult Swim’s schedule increased to five nights per week, Sunday – Thursday, 11 p.m. – 2 a.m. (ET, PT). By March 2005, the late-night block more than doubled its air time, jumping from 15 hours to 42 hours a week, airing Monday – Thursday, Saturday and Sunday, 11 p.m. – 6 a.m. (ET, PT). Last spring, Adult Swim grew into its current 45 programmable hours with a half-hour of programming added to the Monday – Thursday schedule.
The rapid growth of Adult Swim’s schedule can be attributed to consistently high ratings. Adult Swim’s first quarter 2007 ratings performance set a record by delivering the most adults 18-34 in all of ad-supported cable history. Since receiving its own Nielsen ratings reports in March 2005 and being considered a separate network from Cartoon Network, with which it currently shares channel space, Adult Swim has been #1 for the year with adults 18-34 in 2005, 2006 and 2007 to date.
Family Guy is 20th Century Fox’s Emmy-nominated series from creator/executive producer Seth MacFarlane. In the critically-acclaimed series, the Griffin family carries out their random and entertaining everyday lives in the suburban city of Quahog.
Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.’s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
Source: Turner Research from Nielsen Media Research data. 2005, 2006 Annual Measurement Periods as defined by Nielsen. 2007-to-date data based on Preliminary Live+SD 6/4/07-6/17/07 and Final Live+7 all dates prior. 2006 data based on Final Live+7. All data prior to 12/26/05 represent Live Only data. Total day delivery rankings based on each networks total programming day as reported by Nielsen.