The N Premieres Multiplatform Series “Star Stylist”
[via press release]
The N Struts Its Stuff on the Fashion Runway With the Premiere of Star Stylist, A New Multiplatform, Interactive Reality Series Premiering June 15
South of Nowhere’s Valery Ortiz Hosts Series To Run On-Air and Online; Contestant Casting Begins Monday, May 14
NEW YORK, May 14 — Were you the first to rock leggings with flats? Is your new micro-mini the talk of the town? Are fashion faux pas something other people commit? Find out as The N, the nighttime network for teens, kicks off Star Stylist, a new interactive, multiplatform reality series, hosted by South of Nowhere’s Valery Ortiz. The new series will feature eight fashion-forward young thinkers as they vie for the chance to be named Star Stylist. The interactive series premieres on The N and online at The-N.com on Friday, June 15.
From Monday, May 14 through Thursday, May 31, aspiring stylists who are 13 years of age and older can go online at http://www.the-n.com/ and upload a video of what they think is the perfect post-prom look. Then from Friday, June 1 through Thursday, June 14th, Star Stylist will put fans in the driver’s seat as The N’s online viewers will vote and decide who will be the final eighth contestant who gets the chance to compete for the title of Star Stylist.
The winner of Star Stylist will receive a shopping spree at an elite boutique in New York City, a top spot to attend Teen Vogue’s Fashion U and the chance to become a real-life stylist on an upcoming series on The N this Fall.
“Star Stylist provides us with an exciting opportunity to communicate with our teen audience week after week via online,” said Sarah Tomassi Lindman, Senior Vice President and General Manager, The N. “Teens are all about personal style and expression and this series successfully blends individual creativity with sharp competition.”
On Friday, June 15, The N will announce the eight contestants for the series on-air and online. The eight contestants will then compete in six styling challenges presented over six consecutive weeks including: “All About Astrology,” “Schizolebrity,” “Accessories Gone Bad,” “Something For Nothing,” “Blast From the Past” and “Heaven vs. Hell.”
Each week beginning June 15, the gritty competition plays out in contestant blogs, on-air shorts and online videos that will recap how each contestant is holding up against the competition. On Friday, July 27 The N will reveal the final three contestants as they continue on to the final round of competition in New York City.
Three top stylists will serve as “fashion gurus” to the eight contestants throughout the rigorous style competition. Teen Vogue’s Creative Services Director will be on hand as a “special guru” for one week serving as an additional style expert to the contestants. Joining the series is star stylist Mark Jacobs, Louis Johnson and Jamie Rosenthal.
* Mark Jacobs — Based in New York, Jacobs is a fashion editor and writer. He has written features for The New York Times Magazine, i-D Magazine and V Magazine. His editorial features have included interviews with everyone from Juicy Couture creators to Rapper, Eve on her first visit to Barneys New York. He has also been featured on Entertainment Tonight discussing high fashion with host Mary Hart. * Louis Johnson — Known amongst the fashion community and the hip-hop elite as the “Accessory King,” Johnson is currently resident fashion editor at XII Magazine and is also the contributing fashion editor to Uptown Magazine and Vibe Magazine. Johnson has helped cultivate looks for Tommy Hilfiger commercials featuring Farnsworth Bentley, Andre Harrell, Christina Milian, Fefe Dobson and Thicke. He is also the stylist of choice for top celebrities including: P. Diddy, Usher, Lil Kim, Will Smith, Jada Pinkett Smith, Fat Joe and Foxy Brown. * Jamie Rosenthal — A graduate of the prestigious Parsons School of Design, Rosenthal is an accomplished fashion journalist as well as stylist and designer. She has apprenticed under many top fashion designers including Donna Karen and Anna Sui. Currently she is the Design Director at FORM, a boutique design house based in New York.
Amp’d Mobile, the pioneer of integrated mobile entertainment is the official mobile provider for Star Stylist. All the stylists will be using Amp’d Mobile phones throughout the competition to stay connected with the gurus on ideas and concepts. Amp’d Mobile subscribers will have the special opportunity to stay connected to the series and its competitors with five exclusive webisodes rolling out one each week leading up to the final airing on The N with a special 30-minute finale airing Friday, August 31 on The N.
Amp’d Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp’d Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the “mobile graduate” and third-generation (3G) technology. With a myriad of customizable options to meet each person’s individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp’d Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp’d Mobile is offered nationwide and more information can be found at http://www.ampd.com/
The N, the nighttime network for teens, is a programming arm of MTV Networks and is currently available in 57 million households via cable, digital cable and satellite television. The N’s mission is to be the authentic voice for teens and help them figure out their lives with relevant, topical programming on-air and online at the network’s Emmy Award-winning web site http://www.the-n.com/. The N airs everyday from 6:00 p.m. to 6:00 a.m. (ET). The N and all related titles, characters and logos are trademarks of Viacom International Inc.