The N Launches “Degrassi” Mall Tour
[via press release]
Stars of The N’s Teen Drama Degrassi: The Next Generation to Visit 12 Malls Across the Country as Part of GGP’s the Scene Tour
‘The N’s Degrassi Scene’ to Hit 12 Cities From July 16 Through October 1
Cities Include: Orlando, Atlanta, Las Vegas, Tucson, Los Angeles, San Francisco, Seattle, Chicago, Detroit, Boston, New York and Baltimore
NEW YORK, June 21 — The N, the nighttime network for teens, has signed on as the exclusive TV sponsor of General Growth Properties (GGP) The Scene Tour and will bring stars from its hit teen drama, Degrassi: The Next Generation, to malls across the country this summer. The Scene, now in its sixth year, is an award-winning, back-to-school, in-mall teen event comprised of various “scenes” that showcases entertainment and lifestyle activities for today’s trendiest teens. Other event partners include, Pepsi, Sony, CosmoGIRL!, Oxford School & Office Products, Joico, The Ford Motor Fund, So You Want to be a Model, and the DK BMX Bike Team.
The N’s Degrassi Scene will feature an autograph area where teens can meet stars from the hit teen drama Degrassi and a trivia center where they can win exclusive merchandise from Degrassi and The N.
The N will bring two different Degrassi stars to each of The Scene’s twelve main event malls. The 12 event malls include:
Altamonte Mall Orlando July 16
North Point Mall Atlanta July 23
Fashion Show Las Vegas July 30
Tucson Mall Tucson August 6
Glendale Galleria Los Angeles August 13
Stonestown San Francisco August 20
Alderwood Seattle August 27
Spring Hill Mall Chicago September 3
Lakeside Mall Detroit September 10
Natick Mall Boston September 17
Woodbridge Center New Jersey September 24
The Mall in Columbia DC/Baltimore October 1
Degrassi: The Next Generation, a spin-off of the award-winning Degrassi High and Degrassi Junior High, introduces a new generation of kids going through the trials and tribulations of adolescence in the 21st century at the newly refurbished Degrassi Community School. The series follows Emma (Miriam McDonald), Ashley (Melissa McIntyre), Paige (Lauren Collins), Manny (Cassie Steele), Ellie (Stacey Farber), Craig (Jake Epstein), Jimmy (Aubrey Graham), Hazel (Andrea Lewis), Liberty (Sarah Barrable Tishauer), Spinner (Shane Keppet), Marco (Adamo Ruggiero), Toby (Jake Goldsbie), J.T. (Ryan Cooley) and Terri (Christina Schmidt) as they journey through high school.
New episodes of Degrassi: The Next Generation will air all summer long, starting July 1 at 8:00 p.m. (ET) on The N. The fifth season of Degrassi will premiere on October 7 at 8:00 p.m. (ET). Degrassi airs regularly Friday nights at 8:00 p.m. (ET) and 10:00 p.m. (ET) on The N.
Epitome Pictures and its affiliate companies have been producing quality Canadian programming since 1976, including the multi-award winning, internationally recognized Degrassi franchise, The Kids of Degrassi Street, Degrassi Junior High and Degrassi High, which still air throughout the world. Epitome Pictures has also produced the series Liberty Street and Riverdale, as well as several MOWs. For more information, please visit http://www.epitomepictures.com/.
General Growth Properties, Inc. is the second largest U.S.-based publicly traded Real Estate Investment Trust. General Growth currently has ownership interest and management responsibility for a portfolio of 209 regional shopping malls in 44 states, as well as ownership in planned community developments and commercial office buildings. The company portfolio totals approximately 200 million square feet of retail space and includes over 18,000 retailers nationwide. General Growth Properties, Inc. is listed on the New York Stock Exchange under the symbol GGP. For more information, please visit the company Web site at http://www.generalgrowth.com/.
The N, the nighttime network for teens, is a programming arm of MTV Networks and is currently available in 43 million households via cable, digital cable and satellite television. The N’s mission is to be the authentic voice for teens and help them figure out their lives with relevant, topical programming on-air and online at the network’s Web site http://www.the-n.com/. The N airs everyday from 6:00 p.m. to 5:00 a.m. (ET). The N and all related titles, characters and logos are trademarks of Viacom International Inc.