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Nickelodeon 2Q 2002 Ratings Highlights

Posted on

via Nickelodeon press release:

Nickelodeon Finishes First in Total Day with Biggest 2Q Audience Ever, Enjoys Second-Place Prime-Time Position Among All Basic Cable
New York, NY —July 2, 2002— Finishing Second Quarter 2002 first in total day (27 straight quarters) and second in prime time among all basic cable, Nickelodeon/Nick at Nite recorded its most-watched 2Q ever (1.6/1.3 million HH/1.8 million total viewers) among households and total viewers on a 24-hour basis, up +14% in rating, +18% in delivery and +20% in total viewers over last year. Also, the network’s first-place finish in total day represents a +33% lead over tied-for-second LifeTime Television (1.2/1.0 million HH) and Cartoon Network (1.2/964,000 HH).

In prime time, Nickelodeon/Nick at Nite finished the quarter in the number-two spot, with an average of 1.8/1.6 million HH. This represents the greatest 2Q ’02 increase among basic cable’s top five networks–up +20% in rating and +33% over last year. Among Nick’s core kids 2-11 demo during its’ ‘Kids’ Day’ schedule, the network averaged a 4.3/25 rating and share (1.4 million average kid viewers), up +10% in rating and +17% in delivery over last year.

Highlights of Nickelodeon/Nick at Nite’s 2Q ’02 performance include:

  • During the ‘Kids’ Day,’ Nickelodeon widened its position as the top-rated network for kids, with its lead over number-two-ranked Cartoon Network growing to +65% this quarter from +50% in 2Q ‘01.
  • June ’02 was the network’s most-watched June ever (1.6/1.4 million HH) on a 24-hour basis, up+14% in rating and +27% in delivery over last year. The average among total viewers was 1.9 million persons 2+, a record for June and up +19% over last year.
  • SpongeBob SquarePants (weekdays 8 p.m./Saturdays 10-11 a.m. ET/PT) reigned as television’s top-rated kids’ show (6.7 rating and 2.2 million kid 2-11 viewers—up +22% over last year), led by the ‘SpongeBob House Party’ special which took basic cable’s top spot for the week of May 13.
  • The Cosby Show (Sun-Thu 9 p.m. ET/PT), Nick at Nite’s top-rated program, averaged a 1.8/1.5 million HH, up +29% in rating and +36% in delivery over last year’s like time period. Cosby also averaged more than 2 million total viewers in prime time–up +32% over last year.
  • The debut of new host Joe on Blue’s Clues (April 29, 7-8:30 p.m. ET/PT)) delivered more preschoolers (almost 2 million) than any show ever on basic cable.
  • Nickelodeon’s 15th Annual Kids’ Choice Awards scored the network’s highest kid ratings ever for a Kids’ Choice Awards show, earning a record-breaking 10.6/38 rating and share (3.4 million average kid viewers) for its Saturday, April 20, (8-9:30 p.m. ET/PT) telecast.

Nickelodeon, now in its 23rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines, music and feature films. Nickelodeon’s U.S. television network is seen in more than 85 million households and has been the number-one-rated basic-cable network for more than six consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

Source: Nickelodeon Audience Research from Nielsen Media Research (4/1-6/30/02)