Nickelodeon February 2002 Ratings Highlights
via Nickelodeon press release:
NICKELODEON LEADS AS BASIC CABLE’S NUMBER-ONE NETWORK, POSTS ITS BIGGEST KIDS’ AUDIENCE TO DATE
New Saturday Night Programming on SNICK and Rocket Power TV Movie Propel Network To Number One in Total Day for the Month
New York, NY, Feb. 26, 2002— Propelled by drawing its biggest kids’ and total viewers’ audiences ever during its Kids’ Day* schedule, Nickelodeon finished February 2002 as the number-one basic-cable network on a 24-hour basis among overall households (1.5/1.2 million HH), up +5% in rating over last year and +15% ahead of the number-two-ranked Lifetime Television (1.3/1.1 million HH—up 5%), according to Nielsen Media Research for 1/28-2/24/02. Also, in prime time (8-11 p.m. ET/PT) among households, Nickelodeon/Nick at Nite scored a 1.6/1.4 million HH, up 7% over last year.
With kids 2-11 during its Kids’ Day schedule, when Nick offers its premier kids’ programming, the network amassed its biggest kids’ audience ever, posting a 4.5/24 rating and share and delivering 1.5 million average kid viewers—up +3% in rating and +10% in kid delivery over last year. Among total viewers in the Kids’ Day, Nickelodeon attracted 2.2 million persons 2+, an increase of +11% compared to prior-year levels.
Highlights of Nickelodeon’s February 2002 performance include:
- Rocket Power scored gold-medal ratings on Feb. 16 for its first-ever television movie, ‘Race Across New Zealand’ (8-9:30 p.m., all times ET/PT), which ranked as the network’s highest-rated special across all kid demos since Rugrats’ ‘All Growed Up’ (July 21, 2001). The Rocket Power TV movie also was the number-one kids’ show on basic cable for the week of Feb. 11; among overall households that week, it was basic cable’s number-four program. ‘Race Across New Zealand’ scored a 9.6/25 rating and share (3.1 million average kid viewers) with kids 2-11, up +86% over last year’s time period. On an overall HH basis, ‘Race Across New Zealand’ averaged a 2.4 rating and delivered 2 million households, up +49% over last year’s like time-period average.
- The brand-new SNICK (‘Saturday Night Nickelodeon,’ 8-10 p.m. ET/PT) schedule posted a +19% lift in rating among its target kids 2-11 audience, as well as growing +11% with kids 6-11 and +34% with tweens, as compared to last year. Tuning in to the schedule of the new All That (8 p.m.), The Amanda Show (8:30 p.m.), Taina (9 p.m.) and The Nick Cannon Show (9:30 p.m.), kids 2-11 averaged a 5.7/20 rating and share (1.8 million average kid viewers). With kids 6-11, SNICK averaged a 6.6/21 rating and share (1.3 million average kid viewers), while tweens posted a 5.6/16 rating and share (1.1 million tween viewers).
Nickelodeon, now in its 23rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 85 million households and has been the number-one-rated basic cable network for more than six consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.
Nick’s Kids Day (all times ET/PT): M-Th: 6:30 a.m.-9 p.m./Fri: 6:30 a.m.-10 p.m./Sat: 6 a.m.-10 p.m./Sun: 6 a.m.-9 p.m.