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[via press release]

Dare To Grab Air With Kids’ WB! When It Rides, Rips And Shreds Throughout The Month Of May During “The Kids’ WB! Extreme Sports Thrashfest”

(May 4, 2000 – Burbank, CA) – Dare to grab air? Don’t miss Kids’ WB!, the #1 kids’ network, throughout the month of May when it rides, rips and shreds it up, taking viewers on the thrill-ride-of-a-lifetime during “The Kids’ WB!’s Extreme Sports Thrashfest.” The May Sweeps excitement also includes a “Kellogg’s Eet ‘Em Up And Win Sweepstakes On Kids’ WB!” and a live internet event with an audio/visual interaction session featuring Kids’ WB!’s own extreme athlete Max Steel.

Each Saturday morning and throughout the weekday lineup beginning Saturday, May 6, “The Kids’ WB!’s Extreme Sports Thrashfest” will highlight a world famous athlete in various extreme sports, including skateboarders Bob Burnquist and Selema Masekela, street rider Joey Garcia, snowboarder Rob Kingwill and aggressive in-line skater Eric Schrijn. The athletes will teach kids how to safely execute various tricks and radical moves, as well as the importance of the proper way to gear up. Join the adrenaline-pumping excitement as Kids’ WB! defies gravity throughout the month of May!

On Saturday, May 6, the first “extremists” up will be action-sports host Selema “Sal” Masekela and world professional skateboarder Bob Burnquist as they give tips and show tricks on how to rip it up all morning long. The lineup will include sports themed episodes of “Batman Beyond,” “Men In Black: The Series,” “Max Steel” and a “Pokémon” two-parter. In addition, the morning will include original episodes, beginning at 8:00 a.m./ET with “Batman Beyond’s” “Sentries of the Last Cosmos,” which finds Batman confronted with “characters” who seem to have stepped straight out of a popular video game. At 10:30 a.m./ET, the original “Pokémon” episode “The Mystery Menace,” features Ash loosing Bulbasaur to a mysterious creature in the sewer that may belong to the city’s mayor.

On Saturday, May 13, it’s riders ready on Kids’ WB! with Schwinn™ Street Rider Joey Garcia as he gets dialed up and cruises through the morning lineup, showing kids some of his freestylin’ moves. The morning lineup will include an original “Batman Beyond” episode, “Payback” (8:00 a.m./ET), where a new vigilante, who calls himself PAYBACK, decides to take revenge on the tormentors of troubled teenagers. In the all-new “Max Steel” episode, “Seraphim” (9:30 a.m./ET), Team Steel heads to Shanghai to retrieve a stolen computer disk called seraph which puts them up against Dread, Dragonelle and Chang with his Cyberdragon for it. Meanwhile, Josh tries to not stand Laura up for her brother’s wedding…will he make it back in time?

Throughout May 15-27, Kids’ WB! and Kellogg will be giving away 400 prizes each day (Monday-Saturday) for two weeks and four final grand prizes which include one of each daily prize given away during the “Kellogg’s Eet ‘Em Up And Win Sweepstakes On Kids’ WB!” promotion. Kids across the country will have the opportunity to redeem toys and sporting goods by watching Kids’ WB! and getting a secret code inside Kellogg’s™ registered cereal boxes specially marked with the “Eet and Ern” logo.

Friday, May 19, there will be a special airing of “Max Steel” at 4:30 p.m. to coincide with the first-ever live-event audio/visual enabled interactive session at 5:00 p.m (ET/PT). By logging on to www.KidsWB.com kids will get a behind-the-scenes look at the “Max Steel” series and help guide the on-line animation and action. In addition, kids may ask Max questions which he will answer in real-time. The special episode celebrating this event will be “Sabres” which shoots Max and Jake Nez out into orbit to salvage the N-Tek Sabre space station which has been sabotaged by Psycho and Vitriol in an effort to destroy N-Tek and all of Del Oro Bay! While Max is out protecting the world, there may be a little star sparkling between Josh’s best friend, Pete, and girlfriend, Laura.

On Saturday, May 20, Nike Snowboarder Rob Kingwill will be shreddin’ his way through the morning on Kids’ WB! This U.S. Open Championship rider and World Cup Finalist hits the slopes and shows kids how to snowboard like a “pro.” In addition, the lineup will have original “Max Steel” and “Men In Black” episodes to keep the adrenaline pumping. In the all-new “Max Steel” (9:30 a.m./ET) “Snow Blind” episode, Josh and his friends go on a relaxing vacation in Aspen, but the fun is interrupted when Max tracks Psycho into a deep ice cave. In “Men In Black’s” (11:00 a.m./ET) “The J is for James Syndrome” episode, Jay is terminated from the MiB, neuralized and returned to his old life as a cop, but the neuralizer didn’t completely erase his memory. When the MiB faces an impending disaster – another attack from the Bugs, Jay begins to have memory flashbacks and “close encounter-type” dreams of the Bugs. Kay and Elle race against time to restore Jay’s memory, but nothing seems to work — until Kay calls Jay by his old nickname, Slick.

On Saturday, May 27, Aggressive In-line Skater and top 10 World Skate Champion Eric Schrijn will give new meaning to the “daily grind” as he breaks down the hottest moves and teaches kids how to 540˚ spin, sole grind and alley oop only on Kids’ WB! The Saturday morning lineup will have an original “Batman Beyond” episode, “Where’s Terry,” where Bruce reluctantly teams up with Max in order to find Terry who has been kidnapped by Shriek.