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NICKELODEON ROLLS OUT A BIG NEW SATURDAY NIGHT WITH THE AMANDA SHOW AND
100 DEEDS FOR EDDIE MCDOWD TO LAUNCH IN 8-10 PM SNICK BLOCK SATURDAY,
OCTOBER 16

Nickelodeon Invites Kids To A “Snick House” Party

Melissa Joan Hart to guest host and Lou Bega to perform in new SNICK
block

Santa Monica, CA – October 11, 1999 – Beginning Saturday, October 16,
Nickelodeon’s Saturday night lineup, SNICK (Saturday night Nickelodeon),
will get a whole new look with the premiere of two new series-The Amanda
Show and 100 Hundred Deeds For Eddie McDowd -as well as the unveiling of
the SNICK House, Nickelodeon’s new SNICK home base located in Los
Angeles’ Hollywood Hills. The announcement was made by Cyma Zarghami,
Executive Vice President and General Manager, Nickelodeon. SNICK alumnus
Melissa Joan Hart is scheduled to host the first SNICK house party,
while singer Lou Bega is set to perform his first number one hit “Mambo
#5.”

The big, new SNICK programming block kicks off at 8:00 p.m. with an all
new season of Rugrats, followed by the premiere of The Amanda Show, a
comedy/variety series starring 13-year old stand up comedian Amanda
Bynes (see separate release). At 9:00 p.m., Nickelodeon debut’s its
first four-legged comedy adventure series 100 Deeds For Eddie McDowd,
starring a boy-turned-talking dog, followed by a brand new season of
Nick’s popular sketch comedy series All That premiering at 9:30 p.m.

The lineup will be hosted from the SNICK House in the Hollywood Hills,
where each week celebrities will guest host and reveal some of the
hottest things happening in kids’ worlds. During every SNICK,
Nickelodeon will unveil the Nick Click Picks, a list of five things that
kids say are hot in categories ranging from music, celebrities, movies,
TV, sports, video games and more. Implementing a unique online component
which gives kids the opportunity to see the result of their choices on
TV, the Nick Click Pick will be chosen each week by kids who vote
online. Kids can log onto nick.com during the week to choose their
favorites in various categories. The picks will be tallied and the top
five choices for the week will be announced every Saturday night.

“The SNICK House is about fulfilling every kids’ ultimate fantasy of
having a great place to hang out with their friends on Saturday nights,”
said Zarghami. “What we’re throwing for kids every week is the
quintessential Saturday night bash where they can see their favorite
celebrities, dance, play games and watch their favorite programs without
ever having to leave their own house.”

Melissa Joan Hart, who got her start on Nickelodeon as Clarissa in the
popular series Clarissa Explains It All, currently stars in the
television series Sabrina, The Teenage Witch and the feature film,
“Drive Me Crazy.” Clarissa Explain It All was one of the first series to
air in Nickelodeon’s Saturday prime time programming block SNICK, and
Hart was often the host for the block. Lou Bega has endeared himself to
audiences young and old alike with his first number one hit, “Mambo #5.”

Nickelodeon, which celebrated its 20th birthday this year, has built a
diverse, global business by putting kids first in everything it does.
The company includes television programming and production in the U.S.
and around the world, plus consumer products, online, recreation, books
and magazines and feature films. Nickelodeon’s U.S. television network
is seen in more than 75 million households, and has been the number one
rated cable network for three consecutive years. Nickelodeon and all
related titles, characters and logos are trademarks of Viacom
International Inc.