Disney Channel Sets Cable Ratings Records With “High School Musical 2”, “Phineas and Ferb” & “Hannah Montana”
via Disney Channel press release:
Ratings Highlights For Friday, August 17, 2007 – Final National Ratings
What Time Is It?
Time for Record Breaking Ratings!
“Disney High School Musical 2” Ranks as the Most-Watched
Cable Telecast Ever, Drawing 17.2 Million Viewers
“Disney High School Musical 2” Stands as the Most-Watched TV Telecast on Record
in Kids 6-11, and the No. 1 Entertainment Telecast of All Time in Tweens 9-14
Friday’s No. 1 TV Network with 14.0 Million Viewers, Disney Channel Draws the Largest
Non-Sports Summertime Audience on the Night for Any Network in Nearly 10 Years
An Astounding Two-Thirds of Kids 6-11 and Tweens 9-14 Watching TV Tune in
to “Disney High School Musical 2,” Outperforming Every Telecast
of Fox’s “American Idol” and CBS’ “Survivor”
“Disney High School Musical 2” is TV’s Most-Watched Friday
Telecast in Total Viewers in Over 5 Years
Basic Cable’s Top Movie Ever, “Disney High School Musical 2” Surpasses
Previous Record Holder TNT’s “Crossfire Trail” by 38%
Special Preview of Upcoming Series “Phineas and Ferb” Draws 10.8 Million Total Viewers
Friday’s All New “Hannah Montana” Episode Stands as Basic Cable’s No.1
Series Telecast on Record in Total Viewers, Kids 6-11 and Tweens 9-14
“Friday, August 17, 2007” (8:00-11:00 p.m.)
- “Disney High School Musical 2” now stands as the most-watched cable telecast of all time in Total Viewers (17.2 million).
- “Disney High School Musical 2” now ranks as the most-watched TV telecast ever in Kids 6-11 (6.1 million), and the most-watched entertainment telecast ever in Tweens 9-14 (5.9 million).
- Friday’s No. 1 network with 14.0 million Total Viewers, Disney Channel recorded the largest Prime audience for any network on the night during summer (excludes sports and Olympics) in nearly 10 years (since 9/5/97 – NBC). In fact, the Net more than tripled its closest broadcast competitor, CBS (211%, 4.5 million), and quadrupled its closest cable competitor, USA (312%, 3.4 million).
- An astounding 2 out of 3 Kids 6-11 (67 share) and Tweens 9-14 (68 share) watching television tuned in to watch “Disney High School Musical 2.” Among Girls 6-11, a remarkable 4 out of 5 (80 share) were watching “HSM2.” Compared to broadcast programming, “Disney High School Musical 2” outperformed every telecast of Fox’s “American Idol’ and CBS’ “Survivor” in Kids 6-11 (25.0/67) and Tweens 9-14 (24.2/68).
- “Disney High School Musical 2” ranked as the No. 1 basic cable movie of all time in Total Viewers (17.2 million), towering above previous record holder TNT’s “Crossfire Trail” (12.5 million, 1/21/01) or by 38%.
- “Disney High School Musical 2” was TV’s No. 1 Friday entertainment telecast in more than five years (since 5/10/02) in Total Viewers.
“Phineas and Ferb” (10:05-10:20 p.m.)
- The special preview of upcoming original series “Phineas and Ferb” generated Disney Channel’s second-largest audience of all time in Total Viewers (10.8 million) and Kids 6-11 (4.2 million), and tied lead-out “Hannah Montana” as the second-most-watched in Tweens 9-14 (4.2 million).
“Hannah Montana” (10:20-10:45 p.m.)
- Friday’s all new “Hannah Montana” episode now stands as basic cable’s No. 1 series telecast of all time in Total Viewers (10.7 million), Kids 6-11 (4.2 million) and Tweens 9-14 (4.1 million).
- Friday’s all new “Hannah Montana” episode ranked as Disney Channel’s third-highest-rated telecast of all time in Total Viewers (10.7 million) and Kids 6-11 (4.1 million), and tied lead-in “Phineas and Ferb” as the second-most-watched in Tweens 9-14 (4.2 million).
(Source: Nielsen Media Research (Preliminary National Ratings, Live + Same Day, 8/17/07). Ratings based on national rating unless otherwise noted.